Research areas

Following years spent studying advertising in three countries, in England (BA Hons in advertising, Southampton Institute), Information systems in Canada and France (MBA in IS, Université Laval, Quebec and DESS 1 in New Media of distance communication and project management, Nantes) and marketing in France (Doctorate in marketing at the University of Nantes and Master of Communication Sciences and Techniques at the University of Avignon), I naturally oriented myself towards the preparation of a thesis at the confluence of these three subjects, after having written a dissertation in each of these institutions, focused on the same theme: advertising on the Internet for entrepreneurs and SMEs. The subject of my thesis therefore touched on a variable common to these subjects, which is interested in the behavior of the screen user, therefore the consumer. The behavior to be studied was purchasing intention in the context of e-commerce.